Books at One is a relatively new chain of bookshops in Ireland. The first shop is in Louisburgh, Co. Mayo, and the second in Letterfrack, Co. Galway. The work I am showing here was for the Letterfrack shop. I did not do the original design - logo, colours, typeface choice. My job was to follow the brand guidelines and create work specific to the Letterfrack social media pages, adding extra colours and imagery where necessary.
Because I was following brand guidelines, I had a concrete starting point with colours, typefaces, and a logo. From there I began to make various motion graphics using the birds flying and creating a presence for the bookshop. This was followed by a lead up to Christmas where I began to add other colours making the graphics more attractive, exciting, and specific to this shop.
On May 21st 2021 Books at One Letterfrack finally reopened after a very long lockdown! Being closed since January 7th after only first opening in early December, it was very exciting to have people browsing in the shop again.