Books at One is a relatively new chain of bookshops in Ireland. The first shop is in Louisburgh, Co. Mayo, the second in Letterfrack, Co. Galway, and the third on Meath Street in Dublin. I have been working with the Letterfrack shop the longest, since December 2020.
My job is to create social media content while following brand guidelines and creating work specific to each shop by adding extra colours and/or imagery when necessary. I have been managing the social media for
all three shops since July 2022.
I had a concrete starting point with the brand guidelines including colours, typefaces, and a logo. I began by putting the logo into motion and having the birds fly to land on the tree. I add different colours for holidays, events, collaborations, or just to be playful. Occasionally I use my own personal work when relevant, Earth Day 2023 for example.