Books at One (2020 - ongoing)
Books at One is a chain of bookshops in Ireland. The first shop in Louisburgh, Co. Mayo, the second in Letterfrack, Co. Galway, and the third in Dublin. I have been managing the Letterfrack social media accounts since December 2020, and all three shop accounts since August 2022.
My job is to create social media content while following brand guidelines, but also creating work specific to each shop by adding extra colours and/or imagery when necessary for holidays, events etc.
I had a concrete starting point with the brand guidelines so I began by putting the logo into motion and having the birds fly to land on the tree. I add different colours for holidays, events, business collaborations, or just to be playful. When I can, I like to use different materials to add depth and a non-digital aspect to the content, Earth Day 2023 for example.
