Typographic Futures
I took part in the Creative Futures Academy Professional Certificate in Typographic Futures hosted by NCAD
in August 2023.
During this four-week intensive course, each participant explored the potential of typographic communication through the creation
of visual identity projects for a location in Dublin of our own choosing. We learned about typographic research methodologies, systems, and crafting logotypes and letterforms.
Embrace your Newtown
For my location, I chose Newtown Park where
I lived there for 6 years in my grandparent’s house.
The aim of the identity was to bring residents of this area together so they can embrace all it has to offer. It’s a central hub for people who live between the villages Blackrock and Stillorgan, and offers them somewhere local where they can shop and socialise.
I created the logotype using Illustrator and Glyphs and it is based on a street sign I spotted nearby while researching. It is accompanied
by Bricolage Grotesque which is described as having historical and personal feelings, perfectly suited to the area. The social media assets include shapes created based on the logotype.
