Typographic Futures

I took part in the Creative Futures Academy Professional Certificate in Typographic Futures during the month of August 2023. On this four-week intensive course, we explored the potential of typographic communication, from the expressive to the functional, through the creation of a visual identity project for a location in Dublin. We learned about typographic research methodologies and typographic meaning, typographic systems and multilingual typography, and crafting logotypes and letterforms.


I chose Newtown Park where I lived, until recently, for the past 6 years in my grandparent’s old house. It was really interesting looking into the history of the area a bit more and creating something personal before leaving. The aim of the brand is to bring the residents of this small area together as a community and embrace all it has to offer. It’s a central hub for residents living between Blackrock and Stillorgan and offers them somewhere local to shop and socialise.

I created the logotype using Illustrator and Glyphs and it is based on an old street sign I saw nearby while doing visual research. It is accompanied by Bricolage Grotesque which is described as having historical and personal feelings, perfectly suited to Newtown Park. The social media assets also include shapes I created from the logotype.