Design West 2022

Design West is an international summer design school located at the ATU Connemara campus in Letterfrack, Co. Galway, on the West Coast of Ireland. For two weeks in the summer, participants get the opportunity to work with leading international and Irish designers from renowned studios, including Pentagram. The module is called ‘Design Unplugged’ and encourages participants to immerse themselves in the Connemara landscape and use it both as a mode of research and as a source of inspiration. At the end of the course
10 credits towards a Master’s degree are awarded.

Letraset, Typography, and Paper-cut

We had the opportunity to do workshops with Erik Brandt, Typografika. He taught us letraset and we did typography exercises after which we were able to print one of our pieces at a large scale to take home.

Joana Croft from Oupas! did a workshop with us on paper crafts. Her studio creates amazing hand crafted pieces, big and small. We were able to photograph them at the end.

Final Piece

My final piece was called ‘Destination’: A sensory installation portraying the journey taken by thousands of animals each year as they are exported from Ireland to other countries for slaughter.

The animals experience cramped travel conditions, extreme weather, death, motion sickness, and more.
I created a rectangular wooden box (90cm x 30cm) with etched typography on the exterior and a motion piece inside with red acrylic bars to obstruct your view. There was a black acrylic lid to make the space darker and more confined as you watch. I also made an accompanying riso printed booklet giving more information on the topic.

Motion Piece

The motion piece portrays the journey taken by the animals. I added blinking, shaking, animal sounds,
and weather noises to create a stressful environment for the viewer. However, this motion piece can’t even begin to convey what the animals truly experience
on these journies.

The footage of the road and traffic was filmed by me but the ocean footage was not. I obtained the sounds from a free online source.