Full Irish Vegan
Full Irish Vegan was established in 2022 by a group of thirteen Irish vegan advocates and friends with the aim of promoting a vegan lifestyle. They brought me on board to create social media content and manage the accounts. Their logo was already designed so I started creating work taking inspiration from that.
Social Media posts 2022:
Our campaign for 2022 involved contacting restaurants and asking them to take part in World Vegan Day, November 1st. Restaurants all over Ireland offered up special dishes for the day and we promoted each one that did.
Social Media posts 2023:
We wanted to do something different for 2023 so we came up with a system of Reasons, Restaurants, Rescues, and Recipes. For 4 days each week we posted about these topics while supporting Irish businesses and non-profits in the lead up to the big day.
We posted the day before, which happens to be Halloween, for World Vegan Day itself, and throughout November, World Vegan Month.