Hypothetical Restaurant Branding


I always love working on branding projects.  Recently I created this restaurant idea and identity for an application. 

Below I have shown a presentation detailing my design and research process and end result for the restaurant. My concept was a plant-based organic restaurant that occupies the space between Glas and Cornucopia, two of my favourite restaurants. A price point that makes it possible for young workers to enjoy nice food in a nice place, without breaking the bank.

I knew I wanted to include Irish in the project somehow so after research and tests I landed on ‘dinner fásta’ for the name, playing on the words ’duine fásta’, which in Irish means adult, and ‘fás’/’fásta’ which mean to grow/grown.