Print, Editorial, Typography, Infographics, Web Design, Coding, Motion
Motion, Print, Editorial, Typography
Print, Editorial, Typography, Socially Conscious Design
Real Men Eat Plants (2020)
Final Year Project
Real Men Eat Plants is a campaign created
by the hypothetical vegan organisation ‘UpBeet’ to promote plant-based diets for all men, ages 35-55 in particular. Because of the associations between femininity and veganism, and between meat and men, Real Men Eat Plants wants to show that plant-based diets are for everyone. Usually, vegan campaigns for men focus on athletes or specific types of ‘manly’ men. By playing on male stereotypes in a humorous and relatable way, Real Men Eat Plants is able to attract all types of men and be more inclusive. The main reasons for men to go plant-based – health, the climate, and animal rights – are explored using simple infographics suggesting easy changes that men can make in their daily lives. By starting them off with an engaging and competitive seven day cooking challenge, Real Men Eat Plants makes it as easy as possible for men to make
the switch.
ISTD: Nine Lives (2019/2020)
In fourth year of college we were given the opportunity to work on the briefs from the ISTD (International Society of Typographic Designers) annual competition and enter if we wish. I chose the brief entitled Migration and did my project on the connection, or sensitivity, that cats have with the Earth’s magnetic fields and how it helps with their navigational and/or migrational instincts.
Along with a book, which was meant to be a publication, I made a series of infographics with information about specific cats, that were hypathetically sent in by readers of the publication.
La Calisto - RIAM Opera Branding 2019
In my final year of college we got the chance to design the branding for the annual RIAM, Royal Irish Academy of Music, Opera which for 2019 was La Calisto. I chose the theme of Heavan Vs Earth that I took from the Opera and portrayed this using photography for my final design. We were asked to create a final poster, tickets, and a booklet.
Dad Free Press (2019)
As part of our Professional Studio Module in third year of college, 2019, we were given the opportunity to enter the RSA Student Design Awards. In a group of three, we chose the RSA brief entitled ‘Take Leave’. This brief asked us to raise awareness for the Shared Parental Leave scheme that was introduced in the UK in 2015.
We came up with the idea of creating a newspaper that would tell the world about the scheme and why it is such a valuable opportunity, but also shed light on the prejudice and stereotypes that fathers face each day of parenthood. We wanted the newspaper to be humorous by playing on the stereotypes and also challenging them, for example the use of purple as our main colour. The newspaper also contains a small pocket-sized information booklet with everything you need to know about Shared Parental Leave. The newspaper would be distributed freely
on public transport and promoted on social media.
